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DIGITAL MARKETING

DIGITAL MARKETING

1. Internet & Search Engine Basics

• What is Digital Marketing?
• Importance of Digital Marketing
• How the Search Engine works?
• Google Search Engine Architecture
• Search Engine Algorithms
• Google Algorithm Updates
• Panda Update and its Importance
• Latest Updates and its Importance
• Latest Updates about Algorithms
• Understanding The SERP
• Using Search Operators

2. SEO (Search Engine Optimization)

Keywords Research and Analysis
• Introduction to Keyword Research
• Business Analysis
• Types of Keywords
• Keyword Research Methodology
• Keywords Analysis Tools
• AdWords Tool / Keyword Reveller
• Competition Analysis
• Finding the best Keywords
• Localized Keywords Research
• Primary keywords
• Secondary keywords
• Keywords selection

3. On Page Optimization

• Onsite Optimization Basics
• Domain Names In SEO
• Website structure and Navigation
• Title Tag Optimization
• Meta Tags Optimization
• SEO Content Writing
• Header Optimization
• Anchor links Optimization
• Image Tag Optimization
• Footer Optimization
• Creating an HTML and XML Sitemaps
• Sitemap Generation Tools
• URL Rewrite Techniques
• Using Robots.txt
• Anchor Links Optimization
• Mobile-Friendly Test tool
• Page Speed Tool
• SEO Audit
• Plagiarism checking tools
• Back Links Checker Tool
• Google disavow tool

4. Off Page Optimization

• Introduction to offsite Optimization
• Submission to Search Engines
• Linking Building Methodology
• Types of Linking Methods
• Free Links / Paid Links
• Directory Submissions for SEO
• Black Hat SEO techniques.

5. Reports and Management

• Introduction to Google Analytics
• Installing Google Analytics
• Visitors Reports
• Geographic Reports
• Traffic Sources Reports
• Goals and Conversions.

6. Google Search Console

• Introduction: Google Webmaster Tools
• Verification
• Site Dash Board
• Site Messages
• Site Appearance
• Search Traffic
• Google Index
• Crawl
• Schema.org- Structured Data

8. Local Business Optimization

• Google My Business
• Steps to Create your first listing
• Google My Business Listing verification

9. WordPress for SEO

• What’s is WordPress CMS and why use it?
• WordPress website Dashboard words press plugins
• SEO: Yoast & Google Analytics
• Free and premium themes Working with Twenty Twelve Theme

10. Social Media Optimization (SMO) TRAINING

• Facebook Profile maintenance
• Facebook Page Creation
• Google Plus
• LinkedIn
• Twitter

12. You Tube Marketing

• Introduction to YouTube
• Why YouTube becomes key part of your marketing Strategy
• What, Why and when to publish on you tube
• Building a brand on YouTube
• Driving traffic to your website from YouTube
• Direct benefits to your website

13. Email Marketing

• Introduction to Email Marketing
• Creating the Email Campaign
• Spam and Blacklists
• Marketing Automation Basics
• Metrics & Measurement

14. Facebook Advertising

• Introduction to Facebook Advertising and How does it works
• Facebook Campaign Creation & Management
• Ads manager
• Types of Bidding

15. LinkedIn Advertising

• Creating a LinkedIn ad campaign for a sponsored post for clicks to website.
16. Search Engine Marketing (SEM) Training
• Basics of SEM – Google AdWords
• Benefits of AdWords

17. AdWords Account Setup

• Creating AdWords Account
• AdWords Interface Tour
• AdWords Dash Board
• Billing in AdWords

18. Creating First Campaign

• Understanding the purpose of the campaign
• Location and language settings
• Networks and Devices
• Bidding and budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Demographic bidding (Display Only)
• Social Settings (Display Only)
• Automatic campaign optimization (Display Only)

19. Ad groups and keywords

• Purpose of Ad Groups
• Keyword Types (Broad, Phrase, Exact and Negative)
• AdWords keyword Tool
• Text Ad format
• Quality Score and its Importance
• Understanding The Ad Group and keywords Dash Board
• Alerts Setting

20. Format and Guidelines

• Text Ads and Guidelines
• Video Ads Format
• Ads Preview and diagnosis

21. Display Network Targeting/Mobile marketing

• Setting a Display Network Campaign
• Concept of CPM and Branding
• Automatic Placements
• Manual Placements
• CPC Bidding and CPM Bidding
• Setting a Video Campaign
• Remarketing strategy
• A/B Testing

23. Certifications Guidance on:

• Google AdWords certification
• Facebook Certification
• Google Analytics Certifications
• H.P Life certification
• S.M study Certification